Chief Revenue Officer
Jeff Baltas
Mr. Baltas has spent the entirety of his 30+ year career in healthcare. He began with the study of the industry through market research work conducted for those health plans known as the “BUCAs”. That knowledge led him to pursue experience with ASCs and then, working for two of the top 50 privately held optical companies in the country, where he helped to create medical/surgical strategies for these entities, as well as overseeing the managed care programs of each. The next phase of his career included; the development, ownership, and operation of Kentucky’s only standalone vision insurance company, ownership of a Third Party Administrator (TPA), expertise in self-funding, and the creation of multiple BPO programs that included private labeling of all the services necessary for a regional health plan to operate as a TPA. From that point on his focus has been on improving healthcare outcomes and eliminating those dollars not going specifically to the delivery of healthcare. This focus brought value to the overall Netmark experience, helping our clients reduce expenses, create implementations of tested process improvement. His approach, s of applying an entrepreneurial understanding to each client’s bottom-line is unique.
